Guaranteed Circulation in Magazines

Multiple Choice

Guaranteed circulation in magazines:

A) equals the delivered circulation.
B) is the number of copies of a magazine sold on newsstands.
C) is the number of copies of a magazine that the publisher expects to circulate.
D) is the maximum number of magazines that will be distributed through all channels.
E) equals the primary circulation plus pass-along readership minus a safety measure of 10 percent.