Multiple Choice
Which of the following statements about comprehensive layouts or comps is true?
A) At the comp stage, all visuals are in final form.
B) Comps are generally simplistic.
C) The headlines and subheads are hand-lettered on a comp.
D) Comps present the handheld look and feel of brochures, multipage materials, or point-of-purchase displays.
E) The body copy on a comp is simulated by using pencil lines.
Correct Answer:

Verified
Correct Answer:
Verified
Q37: Another name for the poster-style format is
Q84: Effective Web sites should always offer:<br>A) an
Q85: The layout for the script of a
Q87: Unlike print ads,broadcast commercials do not use
Q88: _ are small,very rough,rapidly produced drawings used
Q90: Slice-of-life television commercials often incorporate _,often a
Q91: Advertisers working in global markets must pretest
Q92: When designing ads for use in other
Q93: Dawn dishwashing detergent ran an ad in
Q94: The Snuggle bear appears as the spokesperson