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    Contemporary Advertising
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    Exam 11: Creative Execution: Art and Copy
  5. Question
    The Ad for L'Oreal RevitaLift Cream Has A(n)_____ Headline That
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The Ad for L'Oreal RevitaLift Cream Has A(n)_____ Headline That

Question 96

Question 96

Multiple Choice

The ad for L'Oreal RevitaLift cream has a(n) _____ headline that reads,"Dramatically lifts and retightens skin immediately."


A) informative
B) provocative
C) command
D) question
E) benefit

Correct Answer:

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