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  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    For Transforming and Manipulating Concepts,Von Oech Suggests Changing the Patterns
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For Transforming and Manipulating Concepts,Von Oech Suggests Changing the Patterns

Question 100

Question 100

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For transforming and manipulating concepts,Von Oech suggests changing the patterns or experimenting with various approaches or asking what if questions.

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