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  2. Topic
    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 10: Creative Strategy and the Creative Process
  5. Question
    The _____ Is the Document That Serves as the Creative
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The _____ Is the Document That Serves as the Creative

Question 36

Question 36

Multiple Choice

The _____ is the document that serves as the creative team's guide for writing and producing the ad.


A) creative brief
B) storyboard
C) graphic ideation
D) message strategy
E) speculative presentation

Correct Answer:

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