Multiple Choice
The _____ is a simple description and explanation of an ad campaign's overall creative approach.
A) marketing platform
B) action plan
C) creative brief
D) execution statement
E) message strategy
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q37: While the conceptualization step is important,the visualization
Q38: An ad for Snapple featured a retreat
Q39: Most ads,whether they are informational or transformational,succeed
Q40: Which of the following statements about brainstorming
Q41: The color black when used in ads
Q43: Every Sherwin-Williams paint ad is required to
Q44: Value-based thinkers are better able to embrace
Q45: Why do creatives incubate a concept when
Q46: How do the creatives establish credibility for
Q47: Visual and verbal metaphors can be used