Multiple Choice
What are the three components of the message strategy?
A) Verbal, nonverbal, and technical
B) Creative definition, creative execution, and creative implementation
C) Copy, illustrations, and layout
D) The informational, transactional, and transformational dimensions
E) An objective statement, a support statement, and a brand personality
Correct Answer:

Verified
Correct Answer:
Verified
Q1: According to Von Oech,there are four roles
Q2: People who are value-based thinkers can also
Q3: The creative in the role of the
Q4: Who is responsible for writing the words
Q5: An ad for ArtedeMexico,a company that provides
Q7: According to Roger von Oech,the _ role
Q8: The Sylvan Learning Center ad begins,"Every child
Q9: The print ad for the a new
Q10: The _ component of the message strategy
Q11: According to Roger von Oech,what are the