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    Contemporary Advertising
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    Exam 10: Creative Strategy and the Creative Process
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    What Is the Technique Conceived by Alex Osborn,the Former Head
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What Is the Technique Conceived by Alex Osborn,the Former Head

Question 94

Question 94

Essay

What is the technique conceived by Alex Osborn,the former head of BBDO,called which involves two or more people getting together to generate new ideas?

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This technique is called brain...

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