Multiple Choice
In advertising,the source dimension includes:
A) the sponsor, the author, and the persona.
B) the headline, the body copy, and the closing.
C) the implied, sponsorial, and actual decoders.
D) autobiography, narrative, and drama values assigned to the message.
E) the biography, the epic and the invective.
Correct Answer:
Verified
Correct Answer:
Verified
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