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    Business
  3. Study Set
    Contemporary Advertising
  4. Exam
    Exam 1: What Is Advertising Today
  5. Question
    Which Marketing Communication Tool Is the Most Effective at Reaching
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Which Marketing Communication Tool Is the Most Effective at Reaching

Question 13

Question 13

Essay

Which marketing communication tool is the most effective at reaching more prospects at lower costs than personal selling?

Correct Answer:

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Advertising is the marketing c...

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