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If a Low-Risk Marketing Program Has a Return on Marketing

Question 73

Multiple Choice

If a low-risk marketing program has a return on marketing investment (ROMI) of 4.0,this means that any marketing program must generate at a minimum $4 in revenue for every _____ in marketing expenditure.


A) $1
B) $10
C) $100
D) $1,000
E) None of these

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