Herbie Recently Read That Crane Airways of Japan,Kestral Airlines of Germany,Heron

Multiple Choice

Herbie recently read that Crane Airways of Japan,Kestral Airlines of Germany,Heron Air of Australia,and Egret Airways of India have code sharing,which allow passengers to fly on any of the airlines,share frequent flyer miles,and give each other logistical support.Herbie had just learned in his Global Marketing class that this arrangement is known as a _________.

A) Franchise
B) Joint venture
C) Joint venture with minority ownership
D) Strategic alliance
E) Licensing