In Japan,where Salespeople Maintain Strong Relationships with Buyers,customers Do Not

Multiple Choice

In Japan,where salespeople maintain strong relationships with buyers,customers do not go to a showroom.The salesperson goes to the buyer's home.Half of all cars are sold in the home.This element of marketing communications is called _______.

A) Advertising
B) Personal selling
C) Promotion
D) Public relations
E) Direct marketing