In an Administered VMS,the Sheer Size and Power of One

Multiple Choice

In an administered VMS,the sheer size and power of one of the channel members places it in a position of channel control.The lead player in such situations may be referred to as the ______________,signifying its ability to control many aspects of that channel's operations.

A) Lieutenant
B) Retailer cooperative
C) Wholesaler cooperative
D) Channel captain
E) Partner relationship management (PRM) strategies