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    Exam 11: Manage Marketing Channels and Points of Customer Interface
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    Voss Water Deals Only with a Single Wholesaler in Every
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Voss Water Deals Only with a Single Wholesaler in Every

Question 73

Question 73

Multiple Choice

Voss water deals only with a single wholesaler in every state.The wholesaler has to deal with specific hotels and restaurants.Voss employs a(n) ______________ strategy.


A) Selective distribution
B) Exclusive distribution
C) Push
D) Pull
E) Shelf fee

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