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In Services Marketing There Is a Gap Model of Service

Question 87

Multiple Choice

In services marketing there is a Gap Model of Service Quality.The gap refers to __________.


A) Distance between the understanding of management and employees
B) Employees' perception of the customer experience
C) Management's mismanagement of resources to achieve better service quality
D) Misunderstandings between the provider of the service and the customer's experience of the service
E) None of these

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