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Success or Failure of a New Product Is Determined by the Action

Question 66

Multiple Choice

Success or failure of a new product is determined by the action of the company.The factor or factors that increase the likelihood of failure can be described as _______.


A) Poor marketing communications
B) Failure to meet customer expectations
C) Incorrect pricing
D) Failure to identify the value proposition
E) All of these

Correct Answer:

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