The Business Case Analysis Stage Is Important Because ________

Multiple Choice

The business case analysis stage is important because ________.

A) Not a lot of money has been spent on the new product until this point of the new-product development process
B) It represents another low-cost analysis prior to developing a prototype product
C) The firm has already decided to take this product to the market and this analysis must confirm this action
D) A, B, and C
E) None of these