Marketers Spend Heavily in the Product Launch Phase in Order

Multiple Choice

Marketers spend heavily in the product launch phase in order to move people through ________.

A) The trial phase and into the adoption phase to get loyalty as soon as possible
B) Awareness, interest, and evaluation, getting them to try the product quickly
C) The evaluation phase quickly in order for them to search out as much information as possible
D) The adoption phase so they can be product advocates as early as possible
E) None of these