Multiple Choice
Demographic segmentation is one of the most popular segmentation approaches because _________.
A) It is readily measurable
B) Customer needs and wants tend to vary with some degree of regularity based on demographic differences
C) It uses the easily identifiable characteristics of human populations such as age or income
D) It is easy to measure the variables like age or income
E) All of these
Correct Answer:
Verified
Correct Answer:
Verified
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