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AIOs Are One Way to Measure Consumer Variables Using the Psychographic

Question 82

Multiple Choice

AIOs are one way to measure consumer variables using the psychographic segmentation approach.AIO stands for _______.


A) Attraction, intellect, and opinions
B) Activities, interests, and opinions
C) Attention, interests, and offerings
D) Activities, intellect, and offerings
E) Advertising, innovation, and occupation

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