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When Promoters of Kentucky Fried Chicken in China Used Their

Question 88

Multiple Choice

When promoters of Kentucky Fried Chicken in China used their successful "finger-lickin' good" slogan, they didn't realize it would translate to "eat your fingers off." To avoid similar problems, the sender of the message must


A) select a proper communication channel.
B) provide means to ensure reliable feedback.
C) decode the message properly to facilitate comprehension.
D) choose appropriate words or symbols as part of the encoding process.

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