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    Exam 11: Building a Customer-Centric Organizationcustomer Relationship Management
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    What Is McDonald's Performing When It Asks Its Customers If
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What Is McDonald's Performing When It Asks Its Customers If

Question 48

Question 48

Multiple Choice

What is McDonald's performing when it asks its customers if they would like to super-size their meals?


A) Campaign management
B) Cross-selling
C) Up-selling
D) Down-selling

Correct Answer:

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