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Gerald Is Writing a Sales Letter About a New Delivery

Question 99

Multiple Choice

Gerald is writing a sales letter about a new delivery service.In anticipating and profiling the audience, he should


A) call or e-mail all members of his audience to learn more about them.
B) realize that he can't write a good letter unless he knows exactly who the readers will be.
C) try to get a general idea of who his audience is.
D) look in the files to see how previous sales letters were written.

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