Greyward Bank Established a Name for Itself When It Offered

Multiple Choice

Greyward Bank established a name for itself when it offered the city of Rhodia 50 million dollars for the naming rights of a soon-to-be built football stadium.The city accepted the offer and the stadium was named the Greyward Football Stadium.In this scenario,Greyward Bank undertook _____.

A) event marketing
B) people marketing
C) cooperative advertising
D) ambush marketing
E) venue marketing