Which of the Following Is True of Database Marketing

Multiple Choice

Which of the following is true of database marketing?

A) Its drawback is that it is not a cost effective way to increase sales.
B) It helps maintain a pool of data on current and prospective customers.
C) It uses solely direct mail to reach out to customers.
D) It is the striking opposite of direct marketing.
E) It is limited to databases related to mail order and catalog sales.