Multiple Choice
Which of the following is true of compiled lists?
A) They are purchased from list vendors.
B) They are lists that offer the highest response rate.
C) They can be rented but not bought.
D) They are confidential and cannot be shared with sources outside a company.
E) They are also known as house lists.
Correct Answer:
Verified
Correct Answer:
Verified
Q78: _ is the best marketing communication tool
Q79: Direct marketing is the best way to
Q80: Soles,a brand of footwear,has recently opened its
Q81: _ includes selling and prospecting by telephone,answering
Q82: An IMC should reduce the cost of
Q84: What are the four distinct communications functions
Q85: Trade concentration refers to lesser products going
Q86: In an IMC program,the objective of personal
Q87: _ is the use of promotional discounts
Q88: Rented lists can be used without limit,for