Multiple Choice
Which of the following is an example of direct-response broadcast advertising?
A) An e-mail offering a trial subscription to an online music station
B) A catalog featuring children's clothing
C) A television infomercial for exercise equipment
D) A telemarketing call selling health insurance schemes
E) A billboard that asks viewers to shop at a furniture store
Correct Answer:

Verified
Correct Answer:
Verified
Q48: _ lists are the house lists of
Q49: Telemarketing is a major source of income
Q50: The customer lifetime value (LTV)model is based
Q51: Estillo is a manufacturer of sports helmets.To
Q52: A broadside is a certificate with a
Q54: List three factors that make sales promotions
Q55: To increase the number of orders it
Q56: Direct marketing experts Stone and Jacobs use
Q57: _ is defined as a direct inducement
Q58: Which of the following is a drawback