Multiple Choice
In terms of supplementary media,how does an advertising specialty differ from a premium?
A) Premiums are typically more valuable than an advertising specialty and usually bears no advertising message.
B) Unlike in advertisements, content is most important in premiums.
C) Advertising specialties are typically more expensive than premiums.
D) To get an advertising specialty, recipients must buy a product, send in a coupon, witness a demonstration, or perform some other action advantageous to the advertiser; whereas an advertising specialty is always given free as a goodwill item.
E) Advertising specialties are promotional items whereas premiums are not.
Correct Answer:

Verified
Correct Answer:
Verified
Q51: In transit advertising,which of the following holds
Q52: Briefly describe the use of mobile billboards,electronic
Q53: A _ offers a 5-by 11-foot printing
Q54: Which of the following may be kept
Q55: What is the basic unit of sale
Q57: Standardized outdoor advertising uses _ to deliver
Q58: A package design should be kept simple:<br>A)
Q59: _ encompasses the physical appearance of the
Q60: Why is packaging design as important as
Q61: Which of the following is true of