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    Contemporary Advertising Study Set 1
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    Exam 16: Social Media
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    _____ Is an Industry Term That Refers to the Ability
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_____ Is an Industry Term That Refers to the Ability

Question 6

Question 6

Multiple Choice

_____ is an industry term that refers to the ability of a site to maintain a repeat audience.


A) Stickiness
B) Durability
C) Longevity
D) Adherence
E) Immutability

Correct Answer:

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