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    Contemporary Advertising Study Set 1
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    Exam 15: Using Digital Interactive Media
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    _____ Is a Catchall Term for a Variety of Ads
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_____ Is a Catchall Term for a Variety of Ads

Question 22

Question 22

Multiple Choice

_____ is a catchall term for a variety of ads that pops up on the screen while the computer downloads a Web site the user has clicked on.


A) CAPTCHA
B) Trojan
C) Interstitial
D) Banner
E) Button

Correct Answer:

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