Multiple Choice
A gatefold refers to a(n) :
A) insert with wide pages that need to be folded into the center to fit into the magazine.
B) rate card used for cover positions.
C) three-dimensional ad in a magazine.
D) method used to decrease advertising clutter.
E) ad that generates interest by repetition throughout the publication.
Correct Answer:
Verified
Correct Answer:
Verified
Q52: Which of the following is done to
Q53: In a magazine,second and third cover rates
Q54: When a newspaper creates ad copy and
Q55: Which of the following is used as
Q56: Which of the following describes a situation
Q58: In terms of buying advertising media,what is
Q59: In 1984,the newspaper industry introduced the standard
Q60: An advertiser can ensure a preferred position
Q61: Modern Materials Handling is a publication that
Q62: Magazines and newspapers provide liberal _ to