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    Contemporary Advertising Study Set 1
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    Exam 13: Using Print Media
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    In _____,An Innovation in Magazine Advertising,readers Sample a Scent by Opening
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In _____,An Innovation in Magazine Advertising,readers Sample a Scent by Opening

Question 87

Question 87

Multiple Choice

In _____,an innovation in magazine advertising,readers sample a scent by opening a sealed insert tucked into a magazine.


A) color strips
B) gatefolds
C) 3-D ads
D) pop-up ads
E) fragrance strips

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