Multiple Choice
Which of the following is true if an advertiser pays a run-of-paper (ROP) advertising rate to a newspaper?
A) The advertiser has no control over where the ad appears in the newspaper.
B) The advertiser is testing the pulling rate of two identical size ads with different content for the same product.
C) The advertiser will not require the newspaper to rerun the ad if production quality is less than desirable.
D) The advertiser will be charged for not fulfilling the contract for frequent or bulk space purchases.
E) The advertiser is entitled to a rebate or credit for buying more inches than contracted.
Correct Answer:

Verified
Correct Answer:
Verified
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