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A Company Ran an Ad Which Showed Environmental Experts Praising

Question 23

Multiple Choice

A company ran an ad which showed environmental experts praising the corporate social initiatives taken up by it.The ad encouraged readers to visit its website to learn how they could help save the environment. Which of the following copy styles was used to describe the company's efforts to help preserve the environment?


A) Straight-sell copy
B) Institutional copy
C) Dialogue copy
D) Picture-caption copy
E) Device copy

Correct Answer:

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