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Ads for Lloyd and Reid Insurance Feature an Umbrella Representing

Question 97

Multiple Choice

Ads for Lloyd and Reid Insurance feature an umbrella representing the insurance cover provided by the company.This image was chosen because it would be readily understood in most countries despite differences in language and culture.In this example,the umbrella can be called a(n) :


A) icon.
B) logotype.
C) seal.
D) hook.
E) kicker.

Correct Answer:

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