In Advertising,creatives Refer To

Multiple Choice

In advertising,creatives refer to:

A) the people (copywriter, ad director, and creative director) who work in the creative department.
B) the elements of the advertising mix that are used in developing a creative strategy.
C) the group of copywriters working in the creative department.
D) the stages in the integration of the visual and nonvisual elements of a creative product.
E) the elements that are chosen in the final version of a creative product.