Multiple Choice
In advertising,the _____ is determined by what a company wants to say and how it wants to say it.
A) product concept
B) message strategy
C) marketing mix
D) market segmentation
E) target audience
Correct Answer:
Verified
Correct Answer:
Verified
Related Questions
Q51: In terms of the Artist's role,creating a
Q52: The Explorer,an imaginary role adopted by creatives,experiments
Q53: The difference between a big idea and
Q54: Briefly describe the two dimensions of great
Q55: In print ads,the headline is often the
Q57: Most ads succeed in creating an impact
Q58: Describe the four roles of creativity in
Q59: Explain the difference between informational ads and
Q60: For clients,recognizing a big idea and evaluating
Q61: What is brainstorming?