Which of the Following Is True of the Target Audience

Multiple Choice

Which of the following is true of the target audience of a product?

A) A product's target audience is the same as its target market.
B) Planners largely rely on primary data to determine consumer target audience.
C) A product's target audience is considerably larger than its target market.
D) Media planners typically use geodemographic classifications to define their target audiences.
E) The target audience of a product does not include potential customers.