As an Element of the Media Mix,_____ Includes All Communications

Multiple Choice

As an element of the media mix,_____ includes all communications vehicles available to a marketer that includes radio,TV,newspapers,magazines,outdoor,online and direct mail,plus sales promotion,direct marketing,public relations activities and publicity,special events,brochures,and even shopping bags.

A) methodology
B) market
C) media
D) mechanics
E) money