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    Contemporary Advertising Study Set 1
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    Exam 9: Planning Media Strategy
  5. Question
    In a _____ Media Schedule,advertising Runs Steadily and Varies Little
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In a _____ Media Schedule,advertising Runs Steadily and Varies Little

Question 47

Question 47

Multiple Choice

In a _____ media schedule,advertising runs steadily and varies little over the campaign period.


A) continuous
B) bursting
C) flighting
D) roadblocking
E) blinking

Correct Answer:

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