The Product Class Approach to Developing a Positioning Strategy Involves

Multiple Choice

The product class approach to developing a positioning strategy involves:

A) positioning the brand against other products that, while not the same, offer the same class of benefits.
B) positioning against the particular group that uses a product.
C) positioning apart from competitors through the creation or use of some recognized symbol or icon.
D) positioning on the basis of how a product is used.
E) setting a brand apart by stressing a particular product feature important to consumers.