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    Contemporary Advertising Study Set 1
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    Exam 7: Research
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    If a Researcher Were to Count the Number of Cars
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If a Researcher Were to Count the Number of Cars

Question 27

Question 27

True/False

If a researcher were to count the number of cars that pass by a billboard every day to determine the degree of exposure of an ad,then he would be using the observation method of marketing research.

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