True/False
If a researcher were to count the number of cars that pass by a billboard every day to determine the degree of exposure of an ad,then he would be using the observation method of marketing research.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q22: In clutter tests,respondents are shown test commercials,usually
Q23: _ do not give every unit in
Q24: A marketing research agency conducted a study
Q25: A marketing research agency conducted a study
Q26: What are the disadvantages of inquiry tests?
Q28: Advertisers use _ to unearth people's underlying
Q29: The first step in the marketing research
Q30: Describe how research objectives should be established
Q31: Which of the following is true of
Q32: Through _,a pretesting method,researchers can elicit a