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    Exam 6: Market Segmentation and the Marketing Mix
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    Brand Equity Refers to the Totality of What Consumers,distributors,dealers,and Competitors
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Brand Equity Refers to the Totality of What Consumers,distributors,dealers,and Competitors

Question 43

Question 43

True/False

Brand equity refers to the totality of what consumers,distributors,dealers,and competitors feel and think about a brand over an extended period of time.

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