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    Contemporary Advertising Study Set 1
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    Exam 6: Market Segmentation and the Marketing Mix
  5. Question
    In Terms of User Status,_____ Are the Most Brand Loyal
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In Terms of User Status,_____ Are the Most Brand Loyal

Question 59

Question 59

Multiple Choice

In terms of user status,_____ are the most brand loyal and require the least amount of promotion.


A) discount users
B) sole users
C) semi-sole users
D) repertoire users
E) trial/rejectors

Correct Answer:

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