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    Contemporary Advertising Study Set 1
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    Exam 5: Marketing and Consumer Behavior
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    Which of the Following Is the First Step of the Consumer
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Which of the Following Is the First Step of the Consumer

Question 80

Question 80

Multiple Choice

Which of the following is the first step of the consumer decision process?


A) Problem recognition
B) Evaluation and selection
C) Postpurchase behavior
D) Information search
E) Store choice and purchase

Correct Answer:

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