Which of the Following Is True of Consumers in the Context

Multiple Choice

Which of the following is true of consumers in the context of the peripheral route to persuasion?

A) Consumers are highly motivated to pay attention to the central, product-related information.
B) Consumers tend to form strong product beliefs, positive brand attitudes, and purchase intention.
C) Consumers tend to learn cognitively and comprehend information at a deeper level.
D) Consumers have little or no reason to comprehend the central information of an ad.
E) Consumers have a higher level of involvement with the product or the message.