Multiple Choice
Paula always drinks a Softpop,a brand of soda.If the department store where she usually shops does not stock Softpop,she refuses to buy a different brand and goes to another store to find it.In this instance,she displays _____ for Softpop through her behavior.
A) brand reflection
B) brand loyalty
C) brand heritage
D) brand value
E) brand equity
Correct Answer:
Verified
Correct Answer:
Verified
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