Multiple Choice
Which of the following product promotions will reinforce consumer habits and increase brand loyalty?
A) For every jar of coffee a customer purchases, he or she gets another free.
B) A sales clerk gives out free samples of mustard sauce at the supermarket.
C) An advertisement demonstrates the superiority of one brand of beer over another.
D) A vacuum cleaner salesperson offers to clean the carpet at a customer's house.
E) A new brand of soap offers a discount to lure customers away from an established brand.
Correct Answer:

Verified
Correct Answer:
Verified
Q2: A famous basketball player endorses a brand
Q3: Which of the following is true of
Q4: _ refer(s)to the mental and emotional processes
Q5: The purpose of marketing is to create
Q6: _ is the consumer's conscious or unconscious
Q8: Physiological screens refer to the subconscious filters
Q9: From the advertiser's point of view,social class
Q10: At the point of making a purchase
Q11: Since Americans love hot dogs,peanut butter,corn on
Q12: According to the _,people strive to justify