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    Contemporary Advertising Study Set 1
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    Exam 5: Marketing and Consumer Behavior
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    _____ Refers to the Underlying Forces That Contribute to Our
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_____ Refers to the Underlying Forces That Contribute to Our

Question 72

Question 72

Multiple Choice

_____ refers to the underlying forces that contribute to our actions.


A) Exchange
B) Utility
C) Habit
D) Motivation
E) Attitude

Correct Answer:

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